[{"data":1,"prerenderedAt":93},["ShallowReactive",2],{"blog-post-en-deliverability-beyond-the-list":3},{"post":4,"related":75,"locales":91},{"id":5,"title":6,"author":7,"body":8,"date":60,"description":61,"draft":62,"extension":63,"image":64,"meta":65,"navigation":66,"path":67,"readingMinutes":68,"seo":69,"stem":70,"tags":71,"updated":73,"__hash__":74},"blog_en\u002Fblog\u002Fdeliverability-beyond-the-list.md","The addresses work. Why is the email going to spam?","MailOK",{"type":9,"value":10,"toc":56},"minimark",[11,15,18,25,31,37,43,53],[12,13,14],"p",{},"A verification result says little about where a message will land. A working mailbox can receive your email in the inbox, put it in spam, or reject it because of how you sent it.",[12,16,17],{},"If your addresses check out, look at the actual delivery reports before running the same list again.",[12,19,20,24],{},[21,22,23],"strong",{},"Start with authentication."," Follow your sending platform's instructions for SPF, DKIM and DMARC, then check a delivered message to see whether they pass. A DNS record being present isn't enough. DMARC also checks whether an authenticated domain aligns with the domain in the visible From address.",[12,26,27,30],{},[21,28,29],{},"Look for a pattern."," Are failures concentrated at one provider? Did they start after a platform change or a jump in sending volume? A cluster of authentication or policy errors needs a different response from a cluster of nonexistent mailboxes.",[12,32,33,36],{},[21,34,35],{},"Check what recipients expected."," Someone who requested a receipt hasn't necessarily asked for a newsletter. Make the sender recognisable, keep the message relevant, and make unsubscribing easy. Look at complaints and replies alongside campaign statistics.",[12,38,39,42],{},[21,40,41],{},"Review changes to the message itself."," Broken links, misleading subjects or a compromised destination can cause problems even when the address is correct.",[12,44,45,52],{},[46,47,51],"a",{"href":48,"rel":49},"https:\u002F\u002Fsupport.google.com\u002Fmail\u002Fanswer\u002F81126?hl=en",[50],"nofollow","Gmail's sender guidelines"," cover its requirements directly. Use the provider's current guidance rather than a universal “safe” percentage from a blog.",[12,54,55],{},"Finally, be specific about the problem. A message in Gmail's Promotions tab has reached the inbox. A message rejected by the receiving server hasn't. Those need different investigations.",{"title":57,"searchDepth":58,"depth":58,"links":59},"",2,[],"2025-12-05","Check authentication, recipient expectations and delivery reports before paying to clean the list again.",false,"md","\u002Fog\u002Fblog\u002Fen\u002Fdeliverability-beyond-the-list.png",{},true,"\u002Fblog\u002Fdeliverability-beyond-the-list",1,{"title":6,"description":61},"blog\u002Fdeliverability-beyond-the-list",[72],"Deliverability",null,"P8X3cL0GyFvWbzi3z-Pf1LwFrAnWGdzeMKH6xMhc3PM",[76,84],{"path":77,"title":78,"description":79,"date":80,"tags":81,"readingMinutes":68},"\u002Fblog\u002Fspreadsheet-in-spreadsheet-out","Keep a contact ID in your verification file","A simple export makes it easier to return each result to the right contact without exposing your whole CRM.","2026-07-29",[82,83],"Guides","List hygiene",{"path":85,"title":86,"description":87,"date":88,"tags":89,"readingMinutes":68},"\u002Fblog\u002Fthe-api-now-belongs-to-your-account","Before you connect an email verification API","Plan for unresolved checks, failed requests and changing addresses before putting verification into production.","2026-06-23",[90,82],"API",[92],"en",1790300926659]